Ivo Polic
Technical Problem-Solving Consultant
Croatia · ipolic85@gmail.com
Summary
Direct, diagnostic and relentlessly practical.
No-nonsense, direct consultant specializing in solving complex technical and performance problems that most teams cannot diagnose or fix. I combine engineering, data infrastructure, and performance marketing systems to identify root causes, remove noise, and deliver fast, precise solutions.
Clients hire me when the tracking is broken, attribution makes no sense, ROAS is collapsing, developers are stuck, or agencies say the problem is "unfixable." I find the issue, isolate it, and fix it — efficiently and permanently.
Core Expertise
Where I create outsized leverage.
Problem identification & deep-diagnostic analysis
Tracking & Attribution Architecture (Meta CAPI, S2S, affiliate postbacks)
Technical engineering for performance systems
SaaS architecture & backend development
AI/process automation
Performance marketing systems
Data engineering (ClickHouse, PostgreSQL, Redis)
Funnel logic, ESP routing, event pipelines
Removing all white noise and prioritizing the real issue
Selected Achievements
Examples of problems solved.
Co-founder of Qliker.io, scaled to 300+ paying users in a competitive niche.
Co-founded FirePixel and bootstrapped the MVP in under 30 days; generated a waitlist of 200+ high-intent leads.
Increased ROAS from 0.6 → 3.0 for a US high-risk advertiser by diagnosing hidden attribution and event-processing issues multiple dev teams misdiagnosed.
Built a centralized analytics system integrating multiple ad accounts with AdPulse API for instant performance insights.
Solved a problem quoted at $100,000+ by other providers and delivered a working solution for $500 by isolating the true root cause.
Built high-accuracy tracking layers, redundancy pipelines, and integrity systems for agencies and direct-response teams.
Built the technical backbone of DiaHelp, a peer-to-peer emergency network for diabetics in Croatia. Engineered real-time matching tools that allowed people to locate nearby insulin or critical supplies — solving a life-or-death access problem with simple, effective system design.
Experience
Roles where I was brought in to fix things.
PulseMedia — Consultant / Founder
2009 – Present · Croatia
Provide high-precision problem solving for SaaS teams, agencies, and performance marketers. Diagnose infrastructure issues, fix tracking layers, rebuild attribution logic, and optimize backend systems.
15 KM LLC — CEO
2023 – Present · Delaware, USA
US-based consulting entity specializing in tracking systems, backend infrastructure, and performance analytics.
Aiminity LLC — CTO (Project-Based)
2025
Solved tracking dysfunction in a complex high-risk vertical. Implemented Meta CAPI, rebuilt event systems, integrated AdPulse data, stabilized analytics.
Qliker LLC — Co-Founder
2015 – Present
Built one of the earliest lightweight link-tracking SaaS platforms with bot protection and robust event processing.
Technologies
Laravel · PHP · Node.js · Next.js · ClickHouse · PostgreSQL · Redis · Meta CAPI · S2S Integrations · MailWizz · GetResponse · API Pipelines · Analytics Architecture
Languages
Croatian (native), English (fluent)
"I am not a marketer or a developer — I am the person people hire when the system is broken and nobody knows why. My value is isolating the issue buried under noise, diagnosing it fast, and fixing it cleanly."